Verzuz has been acquired by the Triller app’s parent company Triller Network. Announced Tuesday, the move will see Verzuz creators Swizz Beatz and Timbaland joining the Triller Verzuz management team and serving as brand visionaries.
Swizz Beatz and Timbaland said in a joint statement on Tuesday: “This is a momentous occasion not only for Verzuz and Triller but the music business as a whole. By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game changing.”
The deal will have Swizz Beatz and Timbaland being made large shareholders in the Triller Network, while also allocating a portion of their equity in the Triller Verzuz combined company to the 43 artists who are already part of the Verzuz universe.
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