Drake and 21 Savage released their collaborative album Her Loss last week, and since then various promotional stunts have seen the duo parodying popular media such as Saturday Night Live with spoof performances. Drake also shared other parodies such as a Vogue cover with 21 Savage, including a caption thanking the magazine and Anna Wintour alongside stating that it’d be available “on newsstands tomorrow.” The spoof led many news platforms to believe the cover was real.
Now, Vogue publisher Condé Nast has filed a lawsuit citing the promotional stunt as misleading and a violation of intellectual property. The defense of Vogue’s intellectual property is opposite to that of other media outlets that the duo targeted, who are embraing the parodies. Vogue’s brand along with Wintour’s prestige has Condé Nast seeking $4 million in damages while requiring the pair’s mock magazine, and posters of the fake cover, be taken off the streets. Condé Nast’s lawsuit claims Vogue and Wintour “have not endorsed [‘Her Loss’] in any way.” Condé Nast has reportedly asked the stars “multiple times” for all promos using the Vogue name to be taken down, but as of Nov. 8, nobody from either camp has honored the request. Legal docs state that the rappers “falsely promoted” the parody of Vogue Magazine across social media and plastered posters of the duo’s fake cover in various big cities.
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